Recently, social media has buzzed with #nutellagate, as devoted fans noticed Nutella appearing slightly lighter in color, sparking outrage over a potential recipe change.
Observant consumers in Germany spotted the difference and questioned if more milk powder meant less cocoa. As a leading food industry authority with years tracking product formulations, we've delved into the facts.
Ferrero, Nutella's trusted producer, has clarified: "In concrete terms, in the Netherlands it is about replacing whey powder with an equivalent amount of skimmed milk powder (2.1 g/100 g of the total product). This increases the amount of skimmed milk powder in our Nutella from 6.6% to 8.7%. With this refinement, we have further improved the overall quality of the milk in Nutella while retaining the unique Nutella flavour. The amount of hazelnuts, cocoa, sugar and palm oil remains unchanged.
The only change to our Nutella is therefore the replacement of whey powder by skimmed milk powder. The Nutella recipe still contains only seven ingredients, with no dyes and no preservatives. The nutritional values also remain virtually unchanged."
Have you noticed any difference in your Nutella jar?
