To celebrate Heinz's 150th birthday, ultra-fan Ed Sheeran is releasing his own version of Heinz Tomato Ketchup. Each bottle of 'Edchup' features an Ed-based tomato emoji. The special edition will be available from June 7 in supermarkets throughout the Netherlands and the rest of the world.
Mega fans of Ed and Heinz can get their hands on the first 150 Edchups at one of Ed's three favorite pick-up spots in his home town of Framlingham in Suffolk, England. The bottles are expected to fly off the shelves of Rumbles Fish Bar, Zorbas and Pizza and Grill, where they will be available from June 5.
Ed has been an outspoken fan of Heinz Tomato Ketchup all his life. He expresses his love on Instagram, for example, and has even had the logo of the brand tattooed on his arm.
