Ed Sheeran, a lifelong devotee of Heinz Tomato Ketchup, is launching his own special edition 'Edchup' to celebrate Heinz's 150th birthday. Each bottle features a custom tomato emoji inspired by the singer. This limited-edition product hits supermarkets across the Netherlands and worldwide starting June 7.
Mega fans can snag the first 150 bottles at Ed's favorite spots in his hometown of Framlingham, Suffolk, England: Rumbles Fish Bar, Zorbas, and Pizza and Grill, available from June 5. These are expected to sell out fast.
Ed's passion for Heinz is legendary—he's shared it on Instagram and even tattooed the brand's logo on his arm.
