Now available at Burger King locations in Miami for just $3.99, the brand's latest Croissan'wich has sparked intense debate well beyond U.S. shores. French internet users, fiercely protective of their culinary heritage, have flooded social media with outrage, branding it a sacrilege against the iconic croissant. "Wars have been declared for less than that! To arms, citizens!" But rest assured, this marketing push isn't headed to France anytime soon.
What drives this bold flavor fusion that clashes with French palates? Burger King has partnered with Impossible Foods, the leading innovator in plant-based meat alternatives surging in popularity across the U.S.
The target audience? Late-night warriors. "Whether you're a student, parent, shift worker, or gamer burning the midnight oil, Burger King has your back come morning," the brand states in its press release.
For now, the Croissan'wich is thriving in the U.S., but a European rollout—including potential French menus—looms on the horizon. Expect backlash from purists, while others note that ham-and-cheese croissants have long been a bakery staple in France.
