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Vegan Booja-Booja Easter Egg Tops Good Housekeeping's 2018 Taste Test

Easter Sunday arrives on April 1, giving families ample time to scour supermarket shelves and chocolate shops for eggs that will thrill kids. While Kinder and Cadbury remain top picks, a standout surprise has emerged: a vegan Easter egg crowned the best of 2018. Renowned British lifestyle authority Good Housekeeping conducted its annual blind taste test, and the winner is Booja-Booja's dairy-free creation. Packed with their signature gluten-free, lactose-free, soy-free hazelnut truffles, it earned top honors from 42 expert judges with a stellar score of 89/100—the highest across all categories, from milk and dark chocolate to kids' eggs.

An Aldi Egg at €3.50 Makes the Cut

Booja-Booja's premium egg retails for over £28 in the UK (hand-painted artistry included), and while not available in France, their truffle boxes are on Amazon for €15-35. Among the 142 eggs judged, Aldi's €3.50 option impressed, as did Bettys' luxury €280 masterpiece. As The Independent highlights, eggs symbolize life and rebirth—a tradition from ancient Mesopotamia, where they were dyed red for Christ's blood. Just five weeks until Easter chocolate raids begin!