Picture this: "The usual?" greeted before you even order at KFC. At a pioneering outlet in Beijing's business district, the fast-food chain has partnered with Baidu to deploy facial recognition kiosks that transform the ordering experience.
These kiosks scan faces to identify repeat customers and remember their past orders. By detecting age, gender, and mood, the system delivers tailored menu ideas—like a hearty chicken burger, wings, and Coke for a 20-year-old man, or porridge and soy milk for a 50-year-old woman grabbing breakfast. Customers retain full control and can decline any suggestions.
While this speeds up service for busy patrons, it sparks concerns over personal data management, with KFC yet to detail its practices.
