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Potatoes Surge in Popularity on Dutch Winter Tables, New Data Shows

Potato harvest season is in full swing, and as colder weather sets in, traditional Dutch stew season has arrived. This iconic one-pot meal, rooted in over five centuries of culinary tradition, is enjoying a resurgence. Data from Nielsen, commissioned by the Dutch Potato Organization (NAO), reveals a more than 3% increase in consumption of slightly floury stew potatoes during the 2020/2021 winter compared to the previous year—equating to an additional 2.5 million kilos. Nielsen projects this trend will continue this winter.

Kale Stamps Top Spot as Favorite Stew

A comprehensive potato study by the Future of Food Institute, conducted for the NAO, confirms kale stew remains the Dutch favorite at 34%, followed by endive at 20%. Sauerkraut and standard stew tie for third at 17%. Sauerkraut proves especially popular among seniors, while endive appeals more to those under 40.

Cold Days Fuel Potato Cravings

Research shows potato dishes peak in popularity on chilly days: 23% opt for them on bleak autumn days and 35% on cold winter days, versus just 8% on sunny spring days or 4% on warm summer days. In winter, women show stronger preference (40%) than men (28%).

Families Fuel Potato Popularity

Across generations, Dutch households love potatoes, especially families with children. Among those with kids aged 0-4, 41% serve potatoes 2-3 times weekly; for families with 5-12-year-olds, 67% enjoy them 6 times a week. Boiling leads preparation methods at 52%, followed by baking (17%) and mashing (10%). Top veggie pairings include green beans (56%), cauliflower (50%), and broccoli (45%), with zucchini lagging at 8%. The study also highlights rural-urban divides: 48% of villagers eat potatoes 6 times weekly, compared to just 10% in cities.