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French Diners Favor Aperitifs Over Starters: Evolving Culinary Habits Revealed by Kantar

France is celebrated for its culinary mastery, where restaurant dishes demand perfection—impeccable flavors, precise temperatures, and elegant presentation. Yet, French eating habits are evolving. Data from Kantar Worldpanel shows a decline since 2014: 10.2 million fewer entrées and 8.4 million fewer desserts consumed. In contrast, aperitifs have surged by a million instances weekly. Who could resist a glass of wine paired with tapas?

The French Embrace La Bonne Vie

Kantar's research draws from 530 consumers surveyed weekly. It also highlights a growing preference for terrace dining, with breakfasts up 10.2% and dinners rising 4.9%. Marie-Aude Lerin Joarlertte, who leads the study, notes that the French increasingly seek convivial, relaxed moments over drinks to unwind.