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Jimmy Kimmel's Prank: Superfood Juices or Candy Water? Tasters Can't Tell the Difference

In a blind taste test at a bustling market, participants eagerly sample what they think are high-end cold-pressed juices. The catch? They're actually drinking everyday sugary sodas.

Late-night host Jimmy Kimmel ups the ante with his fake juice brand, Jüce—featuring concoctions like Skittles dissolved in water or Fun Dip mixed with H2O. Remarkably, tasters find them indistinguishable from authentic superfood drinks. Watch the hilarious video below.