Nutella enthusiasts in the Netherlands, mark your calendars: starting February 26, over 650,000 one-of-a-kind limited-edition Nutella jars will hit supermarket shelves. Each jar features a truly unique design, generated by a custom algorithm ensuring no two are alike. After two years of development, Nutella's innovative program dynamically zooms, rotates, and varies patterns to create these hundreds of thousands of distinct designs.
This collection celebrates the uniqueness of every individual. The iconic Italian hazelnut spread brand aims to spotlight every Dutch person, affirming that everyone is special. There's a jar out there perfectly suited to you— just as unique as you are.
Available at standard retailers for a suggested retail price of €2.59 (400g) and €4.89 (825g).
