Instagram has long been a food lover's paradise, where 'foodistas' open the app 18 times a day and consume four times more content than average users, per a Digimind study. Scrolling through mouthwatering posts from friends, chefs, and eateries often uncovers hidden gems. Now, acting on those discoveries is seamless: Instagram has teamed up with TheFork, the trusted online reservation platform, to enable direct table bookings right from restaurant profiles.
This feature is already live at 8,000 restaurants among TheFork's 50,000+ global partners, spanning France, Belgium, Denmark, Italy, Portugal, Sweden, Switzerland, Spain, and Brazil. On a participating profile, find the 'Reserve' button below the bio (and Highlights) and above posts. Tap it to view a calendar—pick your date, time, and group size, then confirm via your TheFork account (to earn Yums points) or by entering name, email, and phone. Effortless dining starts here!
Ready for your next restaurant adventure?
