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Purple Foods Set to Trend on Plates in 2017: Whole Foods Market Insights

What will define our plates in 2017? Experts at Whole Foods Market, America's premier organic supermarket chain, analyzed consumer behavior across 465 stores worldwide to forecast the next big culinary trend: purple foods.

Nutrients and Antioxidants

Purple cauliflower, acai berries, purple asparagus, elderberries, Vitelotte potatoes, purple corn on the cob—these vibrant foods are poised to take center stage. Their striking hue signals more than aesthetics; as Whole Foods Market notes in their report, "The power of purple goes beyond its vibrant color, as it often indicates the density of nutrients and antioxidants present in foods." Darker shades correlate with higher antioxidant and nutrient levels, making these foods exceptionally healthy, according to The Telegraph.

This is your chance to explore exciting new ingredients that nourish your body. Why not embrace the purple revolution?