In theory.
"No salt"—does it truly mean salt-free? Yes, backed by strict EU standards. A product qualifies as "sodium-free" with less than 0.005g of sodium per 100g, "very low in sodium" under 0.04g per 100g, and "low in sodium" below 0.12g per 100g. The same rigorous criteria apply to "low fat," "source of protein," "low energy," and more, all regulated and enforced by the European Commission for consumer protection.
In practice.
While EU regulations are in place, full enforcement ensures these claims become fully reliable by late 2012. Major brands risk their reputation with false promises, so trust is building. Soon, you can shop confidently based on packaging claims.
What if nothing is claimed?
Absence of claims doesn't mean low quality. For instance, Wholemeal Krisprolls Buns (no fiber claim) deliver 9g of fiber per 100g, outperforming Pasquier's Grillettines de Brioche (labeled "rich in fiber") at just 8.5g per 100g. Always check nutrition facts for the full picture.
