Make these straightforward swaps to boost your plant-based protein intake.
According to the latest food consumption survey, the Dutch source 61 percent of their proteins from animal products and 39 percent from plants.
Shifting toward a balanced 50/50 split is essential for human health and planetary sustainability—a stance recently endorsed by the Netherlands Environmental Assessment Agency, which emphasizes transitioning from animal to plant-based foods.
The Green Protein Alliance kicked off the #zokanhetook campaign on June 1, using striking visuals to illustrate practical plant-based choices. Their website, Zo kan het ook, offers inspiring recipes that reimagine classics like pasta bolognese by simply swapping minced meat for lentils—easy and delicious!
The Green Protein Alliance is a nationwide movement uniting public organizations, governments, producers of all sizes, supermarkets, and educational institutions to promote sustainable protein sources.
This campaign was developed and executed by food communication agency Green Food Lab, creators of the renowned Week Without Meat.
