Interest in vegan meals is surging among the Dutch. However, one in three food lovers doubts they'll get enough essential nutrients from plant-based options, according to a recent Thuisbezorgd.nl study.
The Veganuary challenge—where hundreds of thousands worldwide kick off the year vegan—has gained traction since 2014. Thuisbezorgd.nl, the Netherlands' top food delivery platform, reports that 21% of Dutch users are ordering vegan more often than five years ago. Vegan orders nearly doubled in 2020, while restaurants boosted vegan offerings by 40%.
Why go vegan?
Animal welfare tops the list for one in five Dutch, followed by climate impact and personal health. Women (21%) cite animal welfare more than men (11%).
Making vegan easy and enjoyable
Thuisbezorgd.nl is supporting Veganuary participants with practical tips, recipe ideas, restaurant recommendations, exclusive discounts, and partnerships to simplify the switch—whether for the full month or Meatless Mondays.
