The Dutch maintain a strong tradition of meat in their meals, averaging 4.8 days per week. More than 40% include meat in hot meals almost daily. Yet, one-third have reduced consumption compared to a year ago, citing health, environmental concerns, and animal welfare as key drivers. Triodos Bank conducted this research ahead of the National Week Without Meat. Strikingly, when meat eaters choose between never eating meat again or never flying on holiday, 70% prefer to give up flights.
Men prioritize meat more than women (91% vs. 78%) and are less likely to cut back for environmental reasons (65% vs. 76%). Highly educated individuals show greater willingness to eat less or support a meat tax. Only 3% never eat meat, while 6% avoid it 4-6 days weekly. Younger people focus on the environment, whereas older respondents emphasize health benefits.
The findings expose knowledge gaps on meat's impact: just one-third recognize chicken as the most environmentally friendly option compared to beef, goat, or pork. Many underestimate the 13 kg of feed and 130 liters of water needed per kg of meat. What's more, 30% want to reduce intake but lack practical strategies.
