Cocktails have exploded in popularity worldwide. London Cocktail Week—the planet's biggest drinks festival—has grown more than fourfold over its eight-year run. Just last weekend, World Class, one of the world's top bartending competitions, wrapped up in Berlin. This renaissance prioritizes quality over quantity, with experts debating the drinks landscape for 2019.
1. Low- and No-ABV Cocktails
Counterintuitive for cocktail fans, low- and non-alcoholic drinks are set to dominate in 2019. Non-alcoholic options have surged since 2016, especially among younger drinkers. Data shows 46% of over-35s likely to order a mocktail, compared to just 16% of over-35s—highlighting a generational shift toward mindful choices.
This trend stems from a craving for versatile drinks that deliver flavor without excess alcohol. Bartenders and brands agree: taste reigns supreme. As the wellness movement grows, low-proof cocktails let patrons savor responsibly. Expect more innovation here in 2019.
2. #MyCocktail
Cocktail culture is booming, with mixologists crafting intricate creations. Social media fuels this fire, spawning 'drinking stagrammers' who bring cocktails to fresh audiences. In 2019, visuals rival taste—especially for younger crowds influenced by Instagram. Brands and bars will push boundaries, amplifying their social presence with stunning drinks.
3. Supporting Sustainability
The drinks world is tackling waste head-on, as consumers demand responsibility. Notably, 73% of millennials will pay more for sustainable brands. Leading bars are slashing waste, repurposing perishables into eco-conscious cocktails that innovate without compromise.
