As the holiday season wraps up the year, wine is a staple for family and friends' dinners. The French may be famed for their passion for wine, but a striking map from MoveHub—drawing on Wine Institute data for per capita consumption and average bottle prices—shows others outspending us. Globally and in Europe, Switzerland tops the list at over €550 per person annually. Iceland follows with €350-450, while France, Norway, Sweden, Austria, and others tie for third at €250-350.
Average bottle prices drive these figures. A 75cl bottle costs about €10 in Switzerland, fueling high totals. In Ukraine, Poland, and Estonia, annual spending dips below €25 per person (Kosovo under €0.70). Worldwide top 5: Switzerland, Cayman Islands, Falkland Islands, Aruba, Norfolk Island (Australia). Lowest spenders: Ethiopia (2¢), India (7¢), Nepal (12¢). Priciest bottles average €22 (Marshall Islands), €21 (Indonesia), €20 (Iceland). Cheapest: €1.50 (Togo), €1.70 (Ethiopia).
Explore the full map on MoveHub. Always consume wine in moderation.
