Rooibos, a beloved herbal tea, has seen prices rise about 400% from 2011 to 2017, fueled by growing global popularity.
Demand keeps climbing, especially from Asia. Yet severe droughts have caused multiple failed harvests in South Africa, the world's main producer, driving costs higher. A buyer at Simon Lévelt told NOS that suppliers won't guarantee deliveries for orders.
Expect rooibos tea pack prices to increase soon.
