Introducing URB Luxury Drinks, a sophisticated alcohol-free option that's far from ordinary soda. Available in three distinct flavors—Amsterdam, Berlin, and Shanghai—these beverages deliver refreshing profiles with bold, raw character. URB offers a premium alternative when you're seeking something special beyond alcohol or soft drinks, perfect for undisturbed enjoyment at high-end venues. Launching in Amsterdam, Berlin, and Shanghai, URB aims to redefine luxury non-alcoholic drinks across the world's major cities.
Natural Ingredients and Distinctive Flavors
Crafted with a unique recipe unlike any other, URB boasts remarkable body, layering, and character that rivals alcoholic drinks without the alcohol. Made exclusively from natural ingredients, each city's variant features signature fruits and herbs. With just 3.75 grams of sugar and 18 calories per 100 ml, URB aligns seamlessly with modern mindful indulgence.
URB Amsterdam bursts with citrus zing and juniper berries, evoking a refined gin & tonic yet standing boldly on its own.
URB Shanghai seduces with sultry oriental notes of passion fruit, sencha tea, and rhubarb bitterness. Its rosé-like hue hints at more complexity than a beachside sip.
URB Berlin draws from grape skins, subtle wort, and fresh green grass, with tannins reminiscent of red wine but refreshingly lighter.
Sustainable Urban Design
Premium details elevate URB, like its bottles featuring labels printed directly in molten glass—an exclusive, durable, and fully recyclable technique. Bottle caps showcase custom artworks by renowned Dutch urban artist Bram Reijnders, whose gallery in Amsterdam hosted the launch. His pieces vividly capture each city's 'taste' and essence, engaging all senses: What do Amsterdam, Berlin, or Shanghai really taste like?
Perfect Serve and Food Pairings
Enjoy URB neat with tailored garnishes, or mix it with or without alcohol using recipes from international mixologists. Collaborations with top chefs are creating ideal food pairings, making URB a versatile choice for lunch or dinner.
