On February 5, Nutella lovers around the world come together for World Nutella Day. From social media to kitchens and offices, enthusiasts share creative recipes, personal stories, and savor the iconic hazelnut spread. This beloved event was launched in 2007 by U.S. food blogger Sara Rosso, who believed Nutella deserved its own holiday—and fans agreed wholeheartedly. What started as a passion project quickly grew into a worldwide celebration, fueled by shared photos, recipes, poems, and messages online. This year, join the fun by tagging @Nutelladay on Twitter (now X) and using #WorldNutellaDay on Facebook and Instagram. Ready to spread the love?
