Let's face it: after a long day, few of us have the energy or time to prepare a nutritious, delicious meal. It's all too easy to reach for quick takeout, which often sacrifices health for convenience. Three innovative entrepreneurs from Ghent—Anton Claeys, Steven Debaere, and Jeroen Spitaels—faced the same challenge and created Mealhero: a smart steamer that delivers the ease of takeout with the nutrition of home cooking. Perfect for fast, healthy eating without compromise.
The all-too-familiar rush: home without a meal plan
You know the drill: a hectic workday filled with calls and emails, rushing to pick up the kids, and finally collapsing at home. Gym? Forgotten. A healthy dinner in limited time? Overwhelming.
Thankfully, it doesn't happen daily. But when it does, who hasn't wished for a device that effortlessly cooks a tasty, nutritious meal? That's exactly what Mealhero's founders envisioned.
Reclaim 30 precious minutes
It's straightforward: fresh-frozen ingredients arrive pre-portioned at your door. Pop them into the smart steamer, scan the label, and let the technology handle the rest. Advanced steaming ensures perfect results, with three compartments cooking proteins, veggies, and carbs at optimal speeds—all synced to finish together. Seasoning is already applied; you're done in seconds.
Meanwhile, relax: play with the kids, binge Netflix, shower, or squeeze in a quick workout. In 20-30 minutes, your app notifies you: dinner's ready. It scales effortlessly for one or two people, delighting everyone at the table.
Revolutionizing mealtime in a busy world
Mealhero targets busy professionals and families who crave healthy, flavorful meals without nightly kitchen marathons or greasy deliveries. Born from the founders' own frustrations—and echoed by friends—it's led by CEO Jeroen Spitaels. "We kept venting about late nights with no time to cook properly or stomach for another unhealthy takeaway," he shares. "Mealhero solves that."
How it works: effortless precision
The internet-connected steamer scans smart labels linked to each ingredient's unique steam profile, then cooks everything flawlessly in 20-30 minutes. Three compartments with independent heaters perfect proteins (meat, fish, or veggie), vegetables, and carbs simultaneously. The companion app acts as your virtual chef, suggesting meals based on preferences and inventory, plus notifications when ready.
"Frozen meals get a bad rap, but Mealhero changes that," says Spitaels, a trained butcher/caterer from a family food business. "Steaming fresh-frozen ingredients is fast, healthy, and versatile—with 200 ingredients enabling 700+ meal combinations."
Customize freely: vegetarian with fish options, gluten-free, no bell peppers but extra spice? All possible.
In a nutshell
Fresh-frozen meal kits delivered weekly. 200 ingredients (proteins, veggies, carbs) unlock 700 meals.
Foolproof: steamer auto-recognizes and cooks—no settings needed.
Endless inspiration: app-tailored suggestions from your tastes and stock.
