Imagine savoring pure apple juice made exclusively from French-grown apples. This is now possible, thanks to the charter approving the '100% French Apples' label, finalized just weeks ago. Spearheaded by the APJPF (Association for the Promotion of Pure French Apple Juices), this initiative ensures rigorous quality standards, full traceability, and celebrates France's renowned agricultural heritage.
Following the apple origin label launched in 2010, the commitment charter was officially presented and approved on January 26, 2017, at the Ministry of Agriculture. It enforces stringent health and safety protocols that participants must strictly adhere to. Earning the '100% Made in France' distinction demands transparency from distributors, processors, and producers alike. Key requirements include delivering healthy, inspected apples of superior quality at every stage—from harvest to processing and packaging—all conducted entirely on French soil. GMOs are strictly prohibited, ensuring a promise of genuine local production. This framework fosters responsible, low-carbon, and sustainable practices that benefit our health and the environment.
Great news for consumers and the planet alike!